Audience Research

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Current Research in Film: Audiences, Economics, and Law; Volume 4 by Bruce A. Au
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Media Research Methods: Audiences, Institutions, Texts by Bertrand, Ina, Hughes
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The Consumer Insights Handbook: Unlocking Audience Research Methods by Danielle
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Explaining Research: How to Reach Key Audiences to Advance Your Work by Dennis M
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Who's Listening?: The Story of BBC Audience Research (Routledge Library
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